Since its birth in 1905, Rolex is known for its scratch-resistance, accuracy and unflashy style. As the very few who visited the Rolex factory, the author visited Rolex in Switzerland four plants and succinctly summed up 10 details of Rolex.
1, The use of expensive and complex steel: Rolex uses 904 while other manufacturers do not;
- Have their own laboratory (not only for the development of new timepieces, but also the promotion of the process);
- All movements are manual assembled and tested (except step is not suitable for manual assembly);
- All precious metals are created at their own company except for some small parts(small parts are provided by the suppliers, but steel, gold, platinum etc. are made in their own plants);
- Watchmaking with sophisticated instruments (compared to other watchmaker, Rolex has more sophisticated, advanced tabulation machines, and upholds a watchmaking concept: the machine and manual to the infinite);
- Extremelytightsecurity from manufacturing, assemblytotransport;
- Dive tables are tested in the pressure vessel (before and after packaging, they are all test, and diving watches are even stricter;
- specialized collection by gemologists for diamonds and gems. All precious stones are hand assembled;
- Each Rolex needs about one year before it comes out(although annual output reached 1 million or more, each Rolex watch is through the rigorous process of production);
- All important parts are made by Rolex except for some very small part: sapphire mirror, most of the table pointers.